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Business Doctors Lee Valley, 43 Trinity Avenue, Enfield, Middlesex, EN1 1HT

Viewpoints

  • Strategy or Implementation - Which matters most?

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    Without a strategy you don't know where you are going but without effective implementation you are not going to get to where you want to go.

  • Seeing signs of recovery? Work picking up? Beware the overtrading trap!

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    Taking on more work than you can finance and losing control of the balance sheet

  • Website free trials - credit card payment up front vs at point of sale research results

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    Do you offer free trials on your website before people purchase your product? Research has shown that if you don't ask people for their credit card details at the point of offering a free trial results in double the conversion rates.

  • Communication under fire?

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    There have been some fascinating and moving TV programmes on recently to mark the commemoration of the start of the First World War 100 years ago. In some ways it seems like a bygone age where horsepower was still literally relied upon, a view helped of course by the black and white images jerkily making their way across our screens. Yet in other ways the problems faced by the troops and their Commanders don’t seem to have changed very much.

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