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Re thinking your marketing to supply a larger business
by Peter Searle

The points to consider when marketing to a larger organisation are covered in this Telegraph article which I contributed to.

http://www.telegraph.co.uk/connect/small-business/business-support/supplying-big-business-for-smes/

People in big organisations have different concerns when buying to those in a small organisation. Appreciating the difference will help you break into the market.

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