17 January, 2018
By Peter Searle
Having over 20 years of experience in sales, marketing and distribution business across food, drink, finance and branded companies, I have been involved in a huge amount of change and transformation which has been interesting, challenging and incredibly rewarding. Whilst always being commercially focussed (and for me, helping a business grow sales, profitably, is the core purpose of any business activity!) I also really enjoy coaching and training people to realise their full potential, which can be hugely satisfying.
So unsurprisingly, sales and people development is my passion and the great thing is, it translates across all levels, from business owner through to the sales, warehouse, distribution teams and beyond. Being a Business Doctor and coach, I enjoy getting involved, or ‘on the pitch’ as we say, to ensure I actively help deliver a business owners aspirations and vision, successful implementation is key.
I’m a work-hard type, but outside of the day to day I treasure family time (3 gorgeous children, aged 24, 19 and 1 !) and ensure I keep fit to play a fully active part! Having cycled Cape Cod for charity in 2012, and got the bug, I like to get out on the bike when I can, so from time to time if you are in and around Coventry, you may be unfortunate enough to see me in Lycra!