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Defining the marketing message

We began the year with this client focusing their marketing on specific types of clients. It stopped wasting time marketing with a scattergun approach. Clients were secured and by introducing some simple management accounts the profit on the projects secured has increased. It made me smile when my client said, “I’d never have priced at that level before, but it must be right, it’s been accepted”. Next year this client will take on a member of staff to help with the increased workload.

Please contact me if you would like a reference from this business owner about the work I have done with them. PeterSearle@businessdoctors.co.uk

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