In The News
“How well would your business do in the Dragon’s Den?” Business Doctor John Sweeney talks about all the common traps business owners get into, he illustrates the necessity for entrepreneurs to devote time to working on their business as opposed to in it, if they want to develop a viable growth strategy. It is a common scenario and has an immediate impact on PR campaign planning. Part of this process includes completing a GIVE analysis.
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An effective engagement strategy can increase productivity and deliver a healthier bottom line, as well as attract and retain high-performing staff - read more in this interesting article originally published in February 2016.
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Approaching big brands
When a major retailer lists a startup’s products, it can be the turning point. Sudden exposure to a much larger audience often provides a catalyst for next-stage business growth. However, the stumbling block for many aspiring entrepreneurs is making the initial connections with those all-important big brand buyers.
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Keep it social
Chris Simpson, Business Doctor for Gatwick Diamond, offers some sound digital marketing advice for small and medium sized businesses wanting to improve their digital presence in the latest issue of Better Retailing magazine.
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Nurturing the next generation of female leaders
Svetlana Aslezova (Business Doctor Lincolnshire) talks to Yorkshire Women's Life about how to nurture the next generation of female leaders.
Find out more about Svetlana here.
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